As an entrepreneur, one of the biggest struggles is to sell your product or service to the right audience. Whether you are a designer or an online course creator, knowing the right marketing strategies is essential for making sales. With the advancements in the digital world, we have discovered new and remarkable ways. One such example is influencer marketing. It has been all the rave in recent years. With this guide, you too can learn how to effectively use influencer marketing for selling your online courses.
See also: How to start an online live academy in 2022.
What is influencer marketing?
Who isn't familiar with the term influencers these days? Be it Instagram, Facebook, TikTok, or YouTube, these influencers are everywhere. But what does the word influencer even mean? Well, quite simply as the word suggests, the job of an influencer is to influence. However, they do so in a particular way and are unlike any other 'influencers' like politicians.
These online influencers are people who use digital platforms to reach out to their mass audiences and shape their opinions using their industry-specific knowledge. This can be anything, from fashion to online course creation, etc.
According to the Digital Marketing Institute, the definition of an online influencer is as follows:
A social media influencer is someone who has established credibility in a specific industry, has access to a huge audience, and can persuade others to act based on their recommendations. In fact, influencer marketing is fast evolving to become a key tool in a company’s arsenal when done right.
Accordingly, influencer marketing is when a brand reaches out to industry-relevant influencers to promote its products or services. These influencers get paid for endorsing the product and marketing it organically to their followers. A lot like how celebrities endorse products in a TV commercial.
In comparison to other forms of marketing methods for selling online courses, influencer marketing is an especially effective one. This is because influencers use the trust between their followers to convince them to purchase the product being endorsed. While in other cases, people have to read extensive reviews to form a credible opinion, in this case, they already have an industry expert giving them free feedback. Hence why influencer marketing is so popular.
How does influencer marketing work?
Influencer marketing is a lot less complicated in comparison to other digital marketing practices. There are really just three simple steps to understanding how this process works. They are as follows:
- Firstly, determine your target audience. To make successful sales, you need to zone in on the right kind of people to market to. You will need to find people who share similar interests with what your online course is offering. Furthermore, as you will only be marketing to your target audience, it will save you both money and time. Hence, making the process more efficient.
- Secondly, reach out to your niche-specific influencers. You cannot reach out to any influencer and hope to pitch your online courses to them. For any successful collaboration, the other party needs to be interested in your project. Make the effort to go around and search for influencers who are talking about similar topics as you. You can do this by checking their bio or the hashtags they are using.
For example, this is the page for Hasan Aboul Hasan, a prominent elearning influencer with a substantial following. You can clearly see in his profile what his domain is and how you can contact him. By finding the right influencer match you can collaborate with them much easier.
- Thirdly and lastly, decide on your primary marketing method. This is an essential step in your influencer negotiations. How are you hoping to compensate them? Will it be a paid gig or simply gifting? You can also do mutual collaborations with them where you endorse their product and they endorse your online courses. The options are endless. It all comes down to how creative you can be in engaging with audiences.
Influencer marketing tips for selling online courses
For some of you, influencer marketing is a whole new territory. When finding your way through unfamiliar spaces, it is best to rely on trusted advice. Here are some of the most durable advice for anyone looking to try out influencer marketing for their online courses.
1. Find driven influencers
It is important to find colleagues who share your interests and passions when managing a business or even a tiny project. The success of these depends heavily on the collaborative efforts of the people involved. And if the people partaking are not as invested as you would hope for, then the project is less likely to achieve the desired goals.
This is why you must seek out interest-oriented passionate influencers to endorse your online courses. These are the people who are looking to expand their outreach and work earnestly.
2. Do a background search
Once you have your potential candidates in line, go over each one of them and do a little background search on them. Find out about their online marketing practices, their audience engagement style, and their marketing effectiveness. If they clear all these key areas and meet your creative style, reach out to them with your offer.
3. Use correct communication channels
When reaching out to these influencers with your proposals, make sure to use their preferred choice of platform. For someone with hundreds and thousands of followers, you simply cannot slide into their dm and expect them to see your message. Chances are that it will get lost in their 'others inbox'.
Most of these people mention their official email ids or communication preferences for PR and business queries. Follow those directions and make your move.
4. Write convincing proposals
This is a tricky one. You have to convince the other party that by endorsing your product (online course) they will gain several benefits. Not only do you have to effectively communicate what your online course is about but also why you are better than all the other course creators who could pay this influencer the same amount, maybe even more.
This is about trust but also about business. If you can convince them that your product will benefit their career and earn them good money, together with your cooperative attitude, they will likely work with you.
The whole game is about how well you can pitch your ideas to them. Think of it like marketing to people to market your courses. Honestly, it is quite the loop.
5. Plan ahead
My final takeaway for you is that with anything you do, always plan ahead. It will help you brace against any surprises. Since influencer marketing is quite competitive, it will happen that even after going through a successful proposal offer, your candidate will not agree to work with you. You should always think about such situations in advance and have your plan Bs in hand to deal with them.
Influencer marketing has become a phenomenon in recent years. Since most of us spend a lot of our time on our smartphones, marketers have learned to use this as an effective way of advertising products to us. Influencer marketing is the very result of that where popular social media enthusiasts shape our opinions using trust and their industry-specific expertise. If used creatively and effectively, influencer marketing can help gain all the limelight for your online course business and help you sell your online courses like hotcakes.