Contemplating the initiation of a developing enterprise in the digital sphere? If so, cast your gaze upon the formidable and ferocious competition between Kartra and Kajabi, two titanic and all-encompassing software-as-a-service (SaaS) solutions that proffer a panoply of functionalities for website building, marketing, and customer support.
Although these two powerhouses share a comprehensive modus operandi, Kartra endows you with the capability to vend a diverse range of products - both tangible and intangible -. In contrast, Kajabi is engineered solely for the digital domain of online content and educational courses.
In this article, we shall meticulously scrutinize the various aspects of these SaaS behemoths, endeavoring to fathom their salient differences and similarities.
Kartra vs Kajabi - Background of both platforms
Forsooth, Kajabi, the preeminent and all-encompassing platform that provides you with the capacity to conceive and peddle online courses, membership sites, and digital products with consummate ease and finesse!
This magnificent tool is an unparalleled boon for enterprising individuals who are coaches, educators, or possessors of specialized knowledge yearning to disburse it to the world.
Conversely, the peerless and illustrious Kartra - the crown jewel of online business platforms - is a veritable panacea for entrepreneurs, coaches, and educators seeking to construct and augment their commercial enterprises.
It offers a surfeit of tools and functionalities that enable users to fabricate and furnish online courses, membership sites, and digital products with matchless expertise and finesse.
Kartra vs Kajabi – Core features compared
Let's examine the primary set of features offered by Kajabi and Kartra and compare them against each other.
1. Web Page Builder & Editor
Kartra and Kajabi let you create web pages and host content. Kajabi offers six themes and 20 templates to customize, while each page is customizable. Kartra relies on a page builder and offers over 200 templates for specific pages. Kartra wins for design features, but Kajabi has a blog function.
2. Email Marketing
Kartra and Kajabi allow email list building, segmentation, and automation. Kajabi offers tags, timed delivery, and 18 templates. Kartra has split testing and customizable templates. Kartra wins with robust split testing.
3. Sales Funnels
Kajabi and Kartra offer courses and membership builders. Kajabi's course builder is intuitive with bulk upload features, while Kartra offers over 15 course-building elements but lacks import functionality.
Kajabi offers more learning and engagement features, including assessments and online communities. Kartra is limited in this regard and needs quiz and community creation features. The winner is Kajabi, which prioritizes courses and memberships.
4. Customer Service Features
Kajabi needs more customer support features, while Kartra has an inbuilt helpdesk and a knowledge base. Kajabi's online community can provide support. However, Kartra wins for its inbuilt helpdesk.
5. Affiliate Marketing
Both Kartra and Kajabi have affiliate marketing programs. Kartra offers more advanced features, such as instant PayPal payments, tax form management, and setting minimum sales thresholds. However, Kartra wins for its more sophisticated affiliate marketing tools.
Kartra vs Kajabi – Customer support
Kartra's support team can be contacted via online tickets or live chat during specific hours, and they offer an online training program called Kartraverse. Kajabi's customer support depends on your pricing tier, but they offer live chat support, email support, access to Kajabi University, and a community of users. The customer support quality is similar for both platforms, but Kajabi offers 24/7 live chat support at a higher pricing tier. The winner is a tie.
Kartra vs Kajabi – Pricing
Price is a crucial consideration when buying software for your business. Which of these online tools offers the best value for money? Let's find out.
Kartra has four payment tiers with a 25% discount for annual subscribers. Plans include funnels, campaigns, email marketing, video tools, online checkout, and a page editor.
The Starter Plan at $99/month limits you to 2,500 leads, 100 pages, 50 GB bandwidth, 15,000 emails/month, and 20 products.
The Silver Plan at $199/month has no limits, lifts the lead limit to 12,500, allows three custom domains, and provides access to Kartra Agency.
The Gold Plan at $299/month lifts the lead limit to 25,000 and enables five custom domains.
The Platinum Plan at $499/month permits 50,000 leads across 10 custom domains. You can buy add-ons to increase limits or use Kartra's API to code custom add-ons. A 30-day money-back guarantee is included.
Kajabi offers three paid plans, and if you choose to pay annually, you can save 20 percent on the prices. They also provide a 14-day free trial and a 30-day money-back guarantee. However, you may miss out on some of Kajabi's features if you don't pay for a higher-tier plan.
Note that Kajabi may have different prices due to discounts, and their plans have product and user limits. Nevertheless, their plans offer unlimited marketing emails and landing pages.
The Basic Plan costs $149 monthly and restricts you to 3 pipelines and three products. You can support 1,000 active members and have 10,000 contacts on one website. This plan includes webinars and events, assessments and quizzes, chat support, and automation features.
The Growth Plan, priced at $199 per month, allows you to sell 15 products and create 15 pipelines. You can nurture up to 25,000 contacts and support 10,000 active members, with the ability to register 10 admin users. The Growth Plan includes 24/7 chat support, advanced automation, and affiliate marketing features, removing Kajabi's branding.
Lastly, the Pro Plan costs $399 monthly, raising the product and pipeline limit to 100. You can send up to 2,000,000 marketing emails, nurture 100,000 contacts, support up to 20,000 active members across three websites, and register 25 admin users. It also unlocks Kajabi's code editor.
Kartra offers better pricing and feature flexibility than Kajabi. Kartra's plans are not feature-restricted but have limits that grow with your business. Their starter plan is cheaper than Kajabi's and enables you to sell more products. However, Kajabi has higher lead limits and may be a better fit if you have many contacts and fewer products. Overall, Kartra provides better value for money.
Kartra vs Kajabi – Key Differences and Similarities
We determined differences and similarities during the test to write this comparison review article.
- Kartra is a marketing platform with digital product hosting, while Kajabi is primarily an online course platform with website building and content marketing.
- Kajabi allows blogging on your website, while Kartra does not.
- Kartra has a built-in helpdesk and live chat, but Kajabi does not.
- Kartra has a scheduling and calendar system, while Kajabi does not, but you can use a third-party app like Calendly.
- Kartra and Kajabi enable website building and content hosting and offer drag-and-drop editors with templates.
- They both provide marketing automation tools for sales and email workflows.
Kartra and Kajabi have distinct strengths and are suited for different needs. Kartra is versatile for physical and digital product sales, affiliate marketing, and services with a helpdesk and scheduling tool. Kajabi excels in building sales funnels, courses, and memberships with a robust course builder and managing entire websites. Your choice depends on your priorities.
However, if you want to go for something new, try Teachfloor.
Teachfloor offers a comprehensive suite of features and tools, including live learning with Zoom integration, white labeling, student reports, and more. Plus, with its affordable pricing options and special discounts for non-profit organizations, Teachfloor is accessible to everyone. Don't just take our word for it - try Teachfloor for free with our 14-day trial and see how it can help you create world-class online courses. Start building your online course today with Teachfloor!
See also: 10 Best Entrepreneurship Bootcamps in 2023