Free Course Revenue
Calculator.
Find out how much your online course could earn before you launch. Plug in traffic, conversion, and price — see monthly and yearly revenue projections in real time.
Run your numbers
Realistic numbers, not wishful thinking.
Use these benchmarks to ground your inputs.
Conversion rates by traffic type
Course price benchmarks
Three levers behind every profitable course.
Build your audience first
Revenue scales with audience. Grow an email list, a community, or a content engine before launching — it makes every other lever easier.
Lift conversion with cohorts
Cohort-based and live courses convert higher than self-paced. The deadline, the community, and the live access all push fence-sitters off the fence.
Price for the outcome
Don't price by hours of video. Price by the result a buyer gets. A 4-week sprint that lands a job is worth more than a 30-hour archive that doesn't.
Frequently asked questions
Pick one channel — newsletter, YouTube, LinkedIn, podcast — and publish consistently for 6–12 months. Build in public, share what you're learning, and turn followers into subscribers. Audience compounds; it's slow until it isn't.
Tighten your offer (one outcome, clear ROI), add social proof (testimonials, case studies), reduce risk (guarantee, free first lesson), and create urgency (cohort dates, limited seats). Also: write a better landing page.
Teachfloor's blog covers cohort design, peer review, and live cohort playbooks. For instructional design fundamentals, look at Cathy Moore's Action Mapping and Julie Dirksen's Design For How People Learn.
High margins, scalable delivery, location independence, and you build a body of work that compounds. Done well, courses also turn into community, services, and IP that opens doors to consulting, speaking, and books.
The math is exact. The inputs are estimates. Treat the output as a sensitivity model — change one variable, see what happens. The real win is understanding which lever matters most for your business.
Now build the course.
Teachfloor is built for cohort-based courses, peer learning and community — the formats that convert highest.