Online Course Pricing
Calculator.
Don't guess your course price. Plug in your income goal, costs, audience and expected conversion to get a data-driven price you can launch with confidence.
Run your numbers
Based on your income goal, costs, audience, and conversion rate. Round to a clean price point and test it against your market.
Four inputs. One number that matters.
Set your income goal
How much you want this course to make. This is your revenue ambition, not what you'd settle for.
Add your creation costs
Production, software, contractors, ads. Anything you'll spend to ship and market the course.
Estimate audience and conversion
Your reachable audience and a realistic % of them who'll buy. Most creators land between 1-5%.
Get the price right the first time.
Anchor with value, not cost
Buyers pay for outcomes. A $497 course that lands a $5k consulting client is cheap. Frame your price next to the result it unlocks.
Realistic conversion benchmarks
Cold landing pages: 0.5–2%. Warm email lists: 3–5%. Cohort waitlists or live launches: 5–10%. Be honest with where you are.
Don't underprice the first run
Premium pricing forces you to deliver a premium experience — and gives you room to discount later. Cheap is hard to walk back.
Frequently asked questions
It depends on the channel. Organic content (SEO, YouTube, social) is free but slow. Paid ads can range from a few hundred to several thousand dollars per month. Most successful creators blend both: a content engine for compounding traffic and paid acquisition during launches.
There's no one-size-fits-all platform. The best choice depends on your course format (self-paced, cohort-based, hybrid), your budget, and the features you need. Teachfloor is built for cohort-based and community-driven courses; tools like Thinkific or Teachable lean self-paced.
Topics with clear ROI sell well — digital marketing, software development, AI, design, finance. But almost any expertise can be packaged into a course if there's an audience willing to pay for the outcome.
It gives you a math-backed starting point based on your inputs. Real-world pricing also depends on positioning, niche, perceived value, and market benchmarks. Use the suggested number as a baseline, then test it.
Build your course where pricing turns into revenue.
Project earnings with the revenue calculator — or launch your course on Teachfloor today.