In recent years, influencer marketing has increased. Businesses can earn an average of $5.20 for every $1 spent on this marketing strategy. Furthermore, this strategy enables businesses to reach an audience that is 11 times larger than their content audience. It means that, on average, using influencer marketing to promote an online course can increase its revenue up to 5 times.
For online course creators who wish to know more about influencer marketing and whether it is an appropriate option for promoting their online courses, continue reading.
In this article, we will embark upon an adventure of discovery into promoting online courses using influencer marketing. We shall unravel the manifold benefits of implementing an influencer marketing strategy and equip you with the knowledge to start today.
What is influencer marketing?
Influencer marketing partners brands with social media influencers (e.g., celebrities, bloggers, public figures) to promote products or services, including online courses. This approach can effectively reach an already-engaged audience.
The strength of influencer marketing lies in the trust influencers have with their loyal followers. Thus, they're more likely to buy the promoted products or services. Here are other reasons to consider the right influencer marketing strategy for advertising your online course business.
How to use influencer marketing to promote an online course in 2023? - 5 easy steps
Here are the 5 ways you can use influencer marketing to promote an online course:
1. Find an influencer
Are you eager to board the influencer marketing train, but are you at a loss about pinpointing the ideal candidate for your message?
It's a fallacy to assume that a person's massive follower count guarantees a good fit for your campaign. In actuality, an excessive number of followers could work against you.
Instead, concentrate on the level of engagement that an influencer's audience exhibits. Evaluate how many people react positively to their content and verify that it matches your brand's principles.
If advertising a photography course, focus on photographers or bloggers with a significant and devoted following. However, achieving this feat necessitates a comprehensive knowledge of your target audience. Therefore, execute market research and understand their interests and passions.
Examining an influencer's previous collaborations with other brands is also an excellent approach to ensure you have found the ideal match. Assess the success of their last partnerships and whether their audience engagement was consistent.
In summary, here's what you need to look for:
- Engaged audience
- Similar values and content focus
- A decent number of followers (depending on your budget)
- Successful collaborations with similar brands
2. Reach out to the influencer
Now that you've found some potential influencer candidates, it's time to slide into their DMs and start building a relationship.
This is a crucial step, peeps. It's where you can learn more about their audience, compatibility with your values, prices, and more.
Don't sweat it; most influencers are used to being hit up like this. You can usually find their contact deets on social media profiles, like an email address or media kit. But if not, just shoot them a message on social media.
Ensure you know your goals and why they should partner with you. Describe your online courses and how they can benefit their audience. Pitch them an undeniable offer!
3. Make your influencer marketing campaign
Time to plan your influencer marketing campaign! Start by deciding the content type and how to market it. Have a clear view of your goals, budget, and influencer preferences before reaching out.
They may create promotional content, or you can make it for them. You must have some content ready that you will share, like videos, blog articles, and social media posts.
4. Decide the influencer incentives
Deciding incentives for the influencer is the real deal in influencer marketing after deciding on the right one, as it will determine your ROI. Consider offering exclusive bonuses, free access to your online course, or anything that will make it easier for them to spread the word about your business.
As for payment, it varies from influencer to influencer. You can choose from several payment options, including a flat fee for a specific promotion like a single Instagram post.
In this commission-based system, the influencer earns a percentage of each sale generated through their unique referral link or discount code, free products or services in exchange for promotion, or a long-term sponsorship.
Remember that influencer prices constantly change and depend on reach engagement rate and niche.
Generally, influencer charges are based on the amount of audience, reach, and engagement. So if you're curious about their rates, just ask them!
5. Its show time
Congratulations on successfully securing an influential partner for your business and establishing an amiable partnership. Now comes the moment of reckoning to assess the fruits of your labor.
The velocity at which outcomes materialize is contingent upon the type of content you choose to disseminate. For instance, a social media post will likely incite immediate engagement, although the effect may be short-lived.
On the contrary, a blog entry or a YouTube video may require more time to garner traction. Yet, once traction is achieved, it can keep generating traffic for a prolonged duration.
It is essential to note that your campaign's outcome relies on the interplay between your content, audience, and message. Thus, anticipate some degree of heterogeneity in the results.
Upon completion of your campaign, a meticulous evaluation of the data is required to optimize future influencer marketing endeavors.
How to find influencers for influencer marketing to promote an online course in 2023?
To find influencers for your marketing strategy, try the following:
- Social media platforms (e.g., Instagram, YouTube, TikTok, Twitter) where you can search by keyword, location, etc.
- Influencer marketing platforms (e.g., Upfluence, Influencer.co, AspireIQ) that connect brands with influencers based on budget, niche, reach, demographics, and engagement.
- Blogs and websites in your niche - check website authority and popularity.
- Google search, recommendations, or networking events in your niche.
Final thoughts on influencer marketing to promote an online course
Influencer marketing is a fantastic way to promote your online course to a dedicated and interested audience. Because followers trust their favorite influencers, they're more likely to engage with your content.
The trick is finding an influencer with values and an audience that match your brand so that they can promote your course effectively.
It's worth taking your time to research and vet potential influencers before reaching out. Look at their engagement rates and the type of content they create. And when your campaign ends, track the results to see how well it performed.
Moreover, if you are looking for a platform where you can create and sell courses quickly, without paying the transaction fee of each course purchased, and with much more dynamic features, I highly recommend trying Teachfloor.
Teachfloor empowers you to design an enticing course curriculum, blending live classes, recorded videos, and interactive content to deliver a customized learning journey. Its group-oriented structure and community-development features make it a prime choice for implementing your online courses.
Teachfloor's white-label course platform enables consistent branding by allowing you to personalize your course with your logo and brand colors. The platform also supports custom domain options and single sign-on for enhanced security and accessibility.
Capable of integrating with over 100 distinct software tools, Teachfloor aids in automating your influencer marketing endeavors and monitoring enrollment progression. The platform's compatibility with Zoom guarantees smooth live class coordination and recording administration, offering a superior learning experience for your students.
So, what are you waiting for?
Sign up for Teachfloor today!